Developing Successful Business Cases for 4G Networks and Getting Them Financed

Monday 16th April 2012 | 09.00 - 17.00
Pre-Conference Workshop
Led by Haig Sarkissian & Randall Schwartz,
Principal Consultants, Wireless 20/20, LLC

WORKSHOP OBJECTIVE

With financing for 4G network developments in the current climate at a premium, developing successful business case is more important than ever. An operator not only must understand the multitude of technical and financial parameters that go into building a complete business case, but they must also understand the confusing technology options in today’s emerging 4G market. This workshop will look at the key success factors for building a winning business case, and understanding what it takes to get networks financed. We will also look at the emerging technologies for HSPA+, WiMAX™, LTE-FDD, and LTE-TDD. In addition, we will review case studies for comparing the technologies in a single deployment and transitional business cases to help understand the optimal time for operators to transition from 3G to 4G. The emphasis of this hands-on business planning workshop will be the go-to-market services and pricing strategies for business and consumer markets. Wireless 20/20 will leverage its WiROI™ Business Case Analysis Tool to present informative and engaging case studies of 4G network initiative and demonstrate the key success factors in developing a winning business case. Attendees will have the opportunity to develop their own business case during this hands-on workshop

WORKSHOP AGENDA

Session 1 – Challenges for the Emerging 4G Market

• Strength of the Market Demand
• Confusion of the Technology Choices
• Dealing with the Mobile Broadband Traffic Tsunami
• Challenge of Getting Projects Financed

Session 2 – Process for Developing a Successful Business Case

• Gathering the Input Parameters for a 4G Business Case
• Gathering the Target Market Statistics
• Determine the Spectrum & Bandwidth to Be Used
• Determine the Technological Parameters to Calculate Range and Capacity
• Customize Financial Assumptions
• Determine CapEx Assumptions

Session 3 – Service and Market Planning for a 4G Operator Business Case

• Market Planning
• Competitive Analysis
• Coverage Roll Out Plan
• Penetration
• Service Planning
• Broadband Wireless Access
• Ad Hoc Services
• VoIP
• Value Added Services
• CPE Assumptions
• Sensitivity Analysis of a 3G Business Case
• Review of CapEx
• Review of OpEx
• Analysis of Total Cost of Ownership
• Sensitivity Analysis of a 4G Business Case

Session 4 – Technology Choices and 4G Business Cases

• Comparison of HSPA+, WiMAX™, LTE-FDD, LTE-TDD Business Cases
• Transitional Business Cases

1. When or If to Transition
2. W3G Operator - Transition from 3G to LTE
3. WWiMAX™ Operator - Transition from WiMAX™ to LTE
4. WNEW Operator- What Technology to Build

Session 5 – Case Studies and Business Plan Optimization

• Analysis of ROI, NPV
• Free Cash Flow and Financials
• Business Plan Optimization
• Developing a Winning Business Case

Randall Schwartz, Principal Consultants, Wireless 20/20, LLC
Randall Schwartz has been a key participant in the broadband wireless market for the last 15 years. He is a partner at Wireless 20/20, a leading 4G broadband wireless networks consulting group and the developer of the WiROI™ Business Case Analysis Tool. He brings 20 years of experience in the wireless industry. Wireless 20/20 is a leading broadband wireless consulting company with clients spanning the entire 3G & 4G value chain, including semiconductor vendors, equipment vendors, service providers and investors. Wireless 20/20 is the developer of WiROI™, the industry leading 4G operator business case analysis tool. www.wireless2020.com.

 

  Haig Sarkissian, Principal Consultants, Wireless 20/20, LLC
Haig Sarkissian has over 24 years of telecommunications experience spanning across the wireless communications value chain. Prior to establishing the consulting firm Wireless 20/20, Sarkissian enjoyed a long career in the wireless and semiconductor industries. He has helped over 50 operators worldwide develop the business case plans and gain financing for their network deployments.

 

Wireless 20/20 is a leading broadband wireless consulting company with clients spanning the entire 3G & 4G value chain, including semiconductor vendors, equipment vendors, service providers and investors. Wireless 20/20 is the developer of WiROI™, the industry leading 4G operator business case analysis tool. www.wireless2020.com

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Smartphone performance enhancement: HSPA+ features benefits in the field

Tuesday 17th April 2012 | 18.00 - 19.30
Jochen Hoidis, Staff Engineer, HSPA+ Tech Lead,
Qualcomm Engineering Services Group

 

PLATINUM SPONSOR

With the high up-take of smartphones and ver increasing number of applications, 3G Operators are facing new challenges in continuing to provide the expected QoE to subscribers, coping with new user behaviors and handling the impact on signaling traffic. The smartphone market is the fastest growing segment of mobile devices; it is expected that 1 in every 3 phones sold in 2012 will be a smartphone.

 

Agenda Includes:

• Motivation and Overview of mitigation techniques
• Application Layer Mitigation Approaches
• UTRAN Mitigation Feature Explanation
• Feature Selection and Combining
• Observed Results

Qualcomm Engineering Services Group (ESG) has developed a unique expertise in analyzing smartphone traffic and application profiling to gain a deep understanding of the related impacts on operator networks. Based on analysis, simulation and practical learning our ESG HSPA+ expert will present how to fully optimize HSPA+ features and introduction into the network to enhance smartphone performance and QoE.

For more information visit www.qualcomm.com/qces or contact us at engineering.eu@qualcomm.com